Website Optimisation Specialists

Website Marketing ● Website Analytics ● Search Engine Marketing

website strategy Cheshire

Website Strategy

Planning the evolution of your website to meet your goals and expectations shouldn't be left to chance. You may feel you just need minor modifications to improve your position in search engine results pages or you may be thinking of a longer term project to develop new content. Either scenario needs a plan with timescales and accountability or you'll never progress beyond the meeting room.

At Web Incite we are scientist at heart, we love data, evidence and facts, we don't expect you'd be happy putting your trust in intuition or taking a chance on what might work. We use our experience in web analytics to understand how your customers currently interact with your website, where they land, were they drop-off, which groups of customers are well engaged and which ones quickly lose interest. With that knowledge we can work with you to plan effective new web content that will capture visitor interest, interest that can be converted into sales. We combine this with our understanding and experience of current practices in search engine optimisation (SEO) and compile a website content matrix to enable you to manage content creation and craft your on-line presence.

If you want to develop your website based on a real understanding how your customers actually interact with you then contact us for more information.

 

 

 

 

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