The following video was posted on YouTube by Lisa Irby in July 2013.
The video provides excellent background on SEO for Google and how the necessary requirements to do it well have changed in the 15 years that Google has been dominant in Internet searching.
The take-home message for 2013 is the importance of high quality links into your site. Even a small number of high quality links are far more beneficial than a large number of low quality links. Getting these links into your site takes a little bit of effort. Your company needs to get involved with the professional bodies or directories that exist specifically for your industry and get them to link to you.
If you do any work for charity or in the community then make sure that what you’ve done is well-publicised and if possible get links from local or charitable organisation websites into your company’s website or Facebook page. Remember that academic and government institutions as well as charities have some of the highest page rank. These are the people you need to connect with and you will have the added benefit that the links will come as part of a greater involvement of your company across your industry, as well as in your local community. All of which is great marketing all by itself!
The other important aspect covered in the video is the growing importance of social sites in professional circles. Google is increasingly looking at how your company interacts with social networks on the grounds that any company that is important in its field will attract followers across the social networks.
One mistake I see quite frequently are company Facebook pages that are essentially copies of the company website. Remember, the clue is in the name! Social networks should be where you put your company social news and the fun things that happen or are organised by the company. Keep the business stuff on your website and the fun stuff on Facebook and you’ll be amazed at how may followers you can accrue.
Enjoy the video and don’t forget if you’d like us to help you improve your website, or point you in the right direction on social networks, or help you with any form of Internet marketing then we’d be very happy to chat with you.