Nov 18

Proud to be a Google Partner

Google Part­ner Status

Google Partner BadgeI am proud to announce that Web-​Incite has been recog­nised as a Google Part­ner. You can view our list­ing here.

I have come to real­ise that it can be dif­fi­cult for busi­ness man­agers to judge which digital mar­ket­ing agen­cies are suc­cess­ful pro­fes­sion­als offer­ing good ser­vices. Google Part­ner Status allows a com­pany to dis­play the Google Part­ner Badge and shows a cur­rent level of com­pet­ency in this con­fus­ing and rap­idly chan­ging field.

Achiev­ing Google Part­ner status demon­strates that we are trained, qual­i­fied and exper­i­enced at Google PPC advert­ising. To earn this status we have suc­cess­fully com­pleted exams, cur­rently man­age a sig­ni­fic­ant monthly spend and imple­ment best prac­tices in our campaigns.

AdWords Cer­ti­fied

Google Adwords CertifiedAs part of earn­ing Google Part­ner status I have achieved AdWords cer­ti­fic­a­tion. This is a pro­fes­sional accred­it­a­tion that Google offers to indi­vidu­als who demon­strate pro­fi­ciency in basic and advanced aspects of AdWords. An AdWords cer­ti­fic­a­tion allows indi­vidu­als to demon­strate that Google recog­nises them as an online advert­ising professional.

Ana­lyt­ics Indi­vidual QualificationAnalytics Qualified Individual

I have also gained the Google Ana­lyt­ics Indi­vidual Qual­i­fic­a­tion. This is awar­ded for passing an exam that demon­strates a know­ledge of digital ana­lyt­ics and Google Ana­lyt­ics.

Sep 01

The changing face of SEO for Google

The fol­low­ing video was pos­ted on You­Tube by Lisa Irby in July 2013.

The video provides excel­lent back­ground on SEO for Google and how the neces­sary require­ments to do it well have changed in the 15 years that Google has been dom­in­ant in Inter­net searching.

The take-​home mes­sage for 2013 is the import­ance of high qual­ity links into your site. Even a small num­ber of high qual­ity links are far more bene­fi­cial than a large num­ber of low qual­ity links. Get­ting these links into your site takes a little bit of effort. Your com­pany needs to get involved with the pro­fes­sional bod­ies or dir­ect­or­ies that exist spe­cific­ally for your industry and get them to link to you.

If you do any work for char­ity or in the com­munity then make sure that what you’ve done is well-​publicised and if pos­sible get links from local or char­it­able organ­isa­tion web­sites into your company’s web­site or Face­book page. Remem­ber that aca­demic and gov­ern­ment insti­tu­tions as well as char­it­ies have some of the highest page rank. These are the people you need to con­nect with and you will have the added bene­fit that the links will come as part of a greater involve­ment of your com­pany across your industry, as well as in your local com­munity. All of which is great mar­ket­ing all by itself!

The other import­ant aspect covered in the video is the grow­ing import­ance of social sites in pro­fes­sional circles. Google is increas­ingly look­ing at how your com­pany inter­acts with social net­works on the grounds that any com­pany that is import­ant in its field will attract fol­low­ers across the social networks.

One mis­take I see quite fre­quently are com­pany Face­book pages that are essen­tially cop­ies of the com­pany web­site. Remem­ber, the clue is in the name! Social net­works should be where you put your com­pany social news and the fun things that hap­pen or are organ­ised by the com­pany. Keep the busi­ness stuff on your web­site and the fun stuff on Face­book and you’ll be amazed at how may fol­low­ers you can accrue.

Enjoy the video and don’t for­get if you’d like us to help you improve your web­site, or point you in the right dir­ec­tion on social net­works, or help you with any form of Inter­net mar­ket­ing then we’d be very happy to chat with you.

Con­tact Colin Fen­wick at Web Incite for more inform­a­tion or call us on (01625) 360610.

Aug 29

Google Search Results and How to Rank Well

Google search results

This post stems from a GoogleWeb­mas­ter­Help video on how Google search res­ults are cre­ated that was pos­ted by Matt Cutts in April 2012. If you don’t sub­scribe to this You­Tube chan­nel and you have an interest in what Google does then it’s cer­tainly worth a look. At the time of writ­ing the video is already nearly 18 months old and so doesn’t include the latest updates but it still gives a pretty good over­view of how a Google search works. Con­tinue read­ing