Nov 18

Proud to be a Google Partner

Google Part­ner Status

Google Partner BadgeI am proud to announce that Web-​Incite has been recog­nised as a Google Part­ner. You can view our list­ing here.

I have come to real­ise that it can be dif­fi­cult for busi­ness man­agers to judge which digital mar­ket­ing agen­cies are suc­cess­ful pro­fes­sion­als offer­ing good ser­vices. Google Part­ner Status allows a com­pany to dis­play the Google Part­ner Badge and shows a cur­rent level of com­pet­ency in this con­fus­ing and rap­idly chan­ging field.

Achiev­ing Google Part­ner status demon­strates that we are trained, qual­i­fied and exper­i­enced at Google PPC advert­ising. To earn this status we have suc­cess­fully com­pleted exams, cur­rently man­age a sig­ni­fic­ant monthly spend and imple­ment best prac­tices in our campaigns.

AdWords Cer­ti­fied

Google Adwords CertifiedAs part of earn­ing Google Part­ner status I have achieved AdWords cer­ti­fic­a­tion. This is a pro­fes­sional accred­it­a­tion that Google offers to indi­vidu­als who demon­strate pro­fi­ciency in basic and advanced aspects of AdWords. An AdWords cer­ti­fic­a­tion allows indi­vidu­als to demon­strate that Google recog­nises them as an online advert­ising professional.

Ana­lyt­ics Indi­vidual QualificationAnalytics Qualified Individual

I have also gained the Google Ana­lyt­ics Indi­vidual Qual­i­fic­a­tion. This is awar­ded for passing an exam that demon­strates a know­ledge of digital ana­lyt­ics and Google Ana­lyt­ics.

Feb 13

Does my Website Have a Google Penalty?

Google Penalty - Panda and Penguin If you are dis­ap­poin­ted by the per­form­ance of your web­site in an online search then one of the first ques­tions you need to ask is: Does my web­site have a Google penalty?

Much is writ­ten about Google pen­al­ties, the dif­fer­ent types, names and dates, and how to recover from them. It is a con­fus­ing and ever chan­ging story. I want to give a brief simple guide to help you determ­ine if your site is being affected by a Google penalty.

How To Detect a Google Penalty

Have you had a noti­fic­a­tion in Google Web­mas­ter Tools?

If Google has (manu­ally) pen­al­ised your site you will receive a noti­fic­a­tion in your Google Web­mas­ter Tools (GWT) account. This is usu­ally for lar­ger more ser­i­ous offend­ers who are already well aware that they are not entirely innocent.

Is your site in Google’s index?

If your site has been removed from Google’s index you are likely to know about it and be well aware that you have a prob­lem but it is the next thing to check. Go to Google and type in site:yourdomain.com. This will give a list of all the pages on that domain in Google’s index. If your site has very few or no pages in Google’s index then you need to invest­ig­ate — it may indic­ate a penalty.

Have the num­bers of vis­it­ors find­ing your site in a web search dropped dramatically?

Look in your ana­lyt­ics at a graph of organic search vis­it­ors over the last year. (In Google ana­lyt­ics go to Acquis­i­tion, select All Traffic then select source google/​organic). In some situ­ations you will see a sharp drop-​off — that’s a pretty good indic­ator of a pos­sible pen­alty and you can check if that is asso­ci­ated with Google rolling out another update. Often the decline will not be clearly asso­ci­ated with a spe­cific date but gradual, hid­den in the noise of nor­mal fluc­tu­ations over Christ­mas or sum­mer – you may still have a penalty.

Is your site hit by a Google Pen­alty but per­form­ing well in a Bing web search?

Google and Bing do the same thing but in dif­fer­ent ways using dif­fer­ent algorithms. Often a keyword will be on page one with one and not in the top 50 with the other. Hav­ing said that in many cases care­ful com­par­ison of your sites per­form­ance in the dif­fer­ent search engines can give evid­ence that your site is being pen­al­ised by Google. I would recom­mend ana­lys­ing your rank­ings for at least 50 keywords and com­par­ing your site to other tech­nic­ally sim­ilar sites as there are many other factors that affect rank­ing dif­fer­ently in Bing and Google. This can be com­plex. We are happy to include this as part of a web­site audit to help you asses your site fully.

Identifying a Google Penalty Graph of Search engine ranking results Bing vs Google

Has your site got an unnat­ural back­link profile?

Large num­bers of back­links gathered in a short space of time, with the same anchor text or from low qual­ity sites are all con­sidered by Google as evid­ence of an unnat­ural link­ing pro­file and this may res­ult in a pen­alty. Again this can be time con­sum­ing and com­plex to asses but can be included as part of an audit.

As out­lined by Colin’s pre­vi­ous post bet­ter search rank­ings is only a means to an end and should not be the sole tar­get for a mar­ket­ing cam­paign, but it is not some­thing to over­look. You do not want to miss the oppor­tun­ity to attract new vis­it­ors to your web­site at just the moment when they are search­ing for your ser­vices. Often if you are frus­trated by declin­ing rank­ings mar­ket­ing pro­fes­sion­als will be quick to recom­mend invest­ing in a web­site redesign, more con­tent or link build­ing. Any com­pany that has been work­ing on your web­site for some time will prob­ably not want to raise the pos­sib­il­ity that your site is being pen­al­ised by Google. My research and exper­i­ence in this area has con­vinced me that many web­sites whilst not ser­i­ously pen­al­ised are sig­ni­fic­antly under per­form­ing in Google search res­ults due to algorithmic pen­al­ties that they may not be aware of and are not easy to detect. I value your com­ments and feed­back on this topic.

I hope this post has been inform­at­ive and help­ful. If you sus­pect your site is under per­form­ing or being pen­al­ised in Google search res­ults and want a clearer answer prior to decid­ing whether to invest in a new site, SEO or domain recov­ery activ­ity please do not hes­it­ate to con­tact us and we will be happy to dis­cuss this further.

May 23

Search Engine Optimisation for the Science and Technology Industry

Search Engine OptimisationSearch Engine Optim­isa­tion for the sci­ence and tech­no­logy industry invari­ably offers the highest return on invest­ment of any mar­ket­ing cam­paign. In this post I aim to explain why it is such a valu­able invest­ment in today’s mar­ket and how you can assess whether your site would benefit.

Con­tinue read­ing

Apr 09

Get more sales leads from your website — try this free tool

Sales leads from your websiteWhat if you could get a bet­ter under­stand­ing of the web­site vis­it­ors who spend time on your site but leave without mak­ing con­tact? Wanapi is a free tool that can help access this inform­a­tion and help you turn vis­it­ors into sales leads.

Your com­pany prob­ably already uses Google Ana­lyt­ics for Con­tinue read­ing

Apr 03

Website Marketing Glossary

Website marketing glossaryAt Web Incite we provide a com­plete web­site optim­isa­tion ser­vice to the UK’s high tech­no­logy sec­tor. Our cli­ents are experts in their own field but often not experts in web­site mar­ket­ing ter­min­o­logy which can be con­fus­ing. Wherever pos­sible we try to avoid using jar­gon but at times it is unavoidable,

Con­tinue read­ing