A website is never finished. There’s always a new product, a new offer, company news, news about meetings or conferences, news about the social aspects of what happens at your company. Adding this content to your site regularly will keep visitors engaged and keep them coming back to see what’s new. At the same time search engines love new content. As for your visitors, it shows them your site is a dynamic place and gives them a reason to keep coming back to make sure they stay up-to-date.
A high-quality website, the type that appears high up in search results, should evolve steadily over time with new content being added and older pages being updated regularly but smaller companies can find it very time-consuming to stay on top of things.
A large part of the day-to-day work we do at Web Incite is helping companies keep their websites fresh and engaging. We’ll need to talk to you regularly about what’s happening at your company and we can help you formulate new web pages or new blog posts. Many of our clients simply send us very brief notes and perhaps some images and we simply get on with updating the site for them. Your website remains fresh with engaging and relevant content and you can get on with your day job.
If your website is stagnating and you’d like some help to move it forward then why not get us involved and see how easy it is to have a dynamic web presence. Contact us today.